Hewing Haus
From 21K to 25.8K followers in under 90 days.
Project Overview
Client
Hewing Haus
Timeline
Ongoing (2025–Present)
Services
Hewing Haus builds stunning modern cabins in some of the most beautiful locations in British Columbia. We shifted their content strategy to a video-first approach, with a mix of client testimonials and behind-the-scenes footage — all without losing their premium brand feel.
The Challenge
What they needed.
Hewing Haus had already built a solid following of 21K on Instagram, but growth had plateaued. Their existing content was beautiful but static — mostly photography that blended in with every other architecture account. They needed to evolve into video-first content while maintaining the premium, design-forward aesthetic their audience expected.
Our Approach
How we delivered.
We developed a video-first strategy that balanced three content pillars: cinematic reveals of finished cabins in their natural settings, authentic client testimonials capturing the emotional experience of receiving a Hewing Haus home, and behind-the-scenes production footage that showcased the craft and attention to detail. Every piece was shot with the same visual care as their photography — moody, atmospheric, and deeply intentional.
The Results
Impact that
speaks volumes.
In under 90 days (November to February), Hewing Haus grew from 21K to 25.8K followers. Profile visits jumped +253% and reach exploded by +621%. The video-first pivot proved that premium brands can embrace short-form content without compromising their aesthetic — they just need the right production partner.